Message Extraction Interview™

Most companies don’t struggle with video. They struggle with what to say. You know your business.
You know your value. But when the camera turns on, the message gets muddy, generic, or overly rehearsed. That’s where we come in.

 

The Real Problem Isn’t Video, it’s Clarity.

Most video production companies focus on:

• Cameras

• Lighting

• Editing

Those things matter—but they’re not what makes a video work.

Great video starts with great interviewing.

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Because the right questions, asked the right way, unlock:

• Clear thinking

• Authentic confidence

• Real stories

• Trustworthy answers

Without scripting. Without stiffness. Without wasting time.

 

Introducing the Message Extraction Interview™

A guided, professionally led interview designed to pull clear, confident, and compelling messaging out of leaders, experts, and customers—even if they’ve never been good on camera.

This is not about “performing.”  This is about having a conversation that reveals what actually matters.

 

Why Our Interviews Are Different

Most interviewers:

• Ask surface-level questions

• Stick to a script

• Hope the subject “figures it out”

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Our process is different.

We:

• Listen for clarity gaps in real time

• Redirect answers while the camera is rolling

• Pull specificity out of vague language

• Turn rambling thoughts into clear messaging

• Help people sound like the best version of themselves—naturally

 

The result:
Video that sounds human, confident, and credible.

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Who This Is For

• Founders & CEOs

• Law firm partners

• Professional service firms

• Sales-driven organizations

• Subject-matter experts

• Companies tired of sounding like everyone else

If your message lives in your head—but not yet in your marketing—this is for you.

 

Our Process

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1. Message Mapping (Before the Camera)

We identify:

• What you’re trying to communicate

• What your audience actually needs to hear

• Where clarity is missing

No scripts. Just direction.

 

2. Guided Message Extraction Interview

A relaxed, conversational, on-camera interview where:

• You don’t have to “perform”

• We guide you to your strongest answers

• The best soundbites emerge naturally

Most clients say:

“That’s the first time I’ve heard myself explain it that clearly.”

3. Message Refinement

We identify:

• Your strongest statements

• The moments that build trust

• The soundbites that actually move people

These become assets—not just footage.

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What You Walk Away With

• Clear, confident on-camera messaging

• Video content that feels natural—not scripted

• Soundbites you can actually use

• Messaging that builds trust quickly

• A clearer understanding of your own story

 

This replaces:

• Endless revisions

• Awkward testimonials

• Generic marketing language

• Weeks of internal meetings

 

This Isn’t “Just Video”

It’s:

• Messaging clarity

• Story strategy

• Trust-building communication

Captured on camera through expert interviewing.

 

One Simple Truth

People don’t connect with production quality. They connect with clarity, confidence, and authenticity.

That’s what great interviewing delivers. 

 

Ready to Be Interviewed the Right Way?

If you’re ready to stop scripting,
If you want your message to sound like you,
If you want video that actually works,

Let’s have a conversation.

Schedule a Message Extraction Interview™