Using Video as a Business Tool
On-Site Training
Reduce repetition. Improve communication. Scale knowledge across your organization.
Most companies don’t need more meetings, emails, or documentation.
They need better ways to communicate once—and reuse it everywhere.
This on-site class teaches employees how to use practical video content creation to improve internal communication, customer experience, onboarding, and productivity.
Not a production class. Not a creative workshop.
A business-focused training designed to save time and reduce friction.
The Problem
Every organization deals with the same hidden inefficiencies:
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Leaders repeating the same explanations
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Employees asking the same questions
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Long emails that get misunderstood
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Knowledge stuck in a few people’s heads
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Inconsistent messaging to customers and teams
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Promotions that fail to capture attention
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Onboarding that pulls senior staff away from real work
These problems don’t scale—and they quietly cost companies thousands of hours every year.
The Solution
How to Use Video—Intentionally
This on-site class trains employees to use video content principles across the organization, not just for promotion.
Participants learn how to create short, clear videos that:
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Replace repeat explanations
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Improve clarity and understanding
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Preserve institutional knowledge
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Communicate value faster
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Scale training, onboarding, and updates
Everything is built around real workflows and real examples— not theory.
The 9 Video Categories We Teach
Learn how to use video across these core business categories:
How-To / Tips
Show people how to do something once—so it doesn’t need to be explained repeatedly.
Informational
Deliver clear information with tone and context, reducing confusion and follow-up questions.
Industry Updates
Keep teams and clients aligned on change without long emails or misinterpretation.
Testimonials
Let customers and partners communicate trust and credibility in ways text cannot.
Stories of Success
Show real-world outcomes so people understand what success actually looks like.
Promotional
Explain value quickly and consistently before a conversation even starts.
Productivity / Processes
Eliminate repetitive calls and meetings tied to instructions and “what’s next” conversations
“My Take On…” (Perspective / Thought Leadership)
Communicate insight and nuance that written messages strip away.
Onboarding
Transfer knowledge, expectations, and culture at scale—without pulling leaders into the same explanations.
What Makes This Different
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Business-first, not creative-first
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Built for non-technical employees
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Focused on speed, clarity, and reuse
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Customized to your industry/company
This is not about becoming on-camera personalities.
It’s about saving time and improving communication quality.
Real Business Outcomes
Organizations use this training to:
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Reduce onboarding and training time
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Eliminate repeat internal questions
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Improve customer understanding before sales or service calls
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Create consistent messaging across teams
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Preserve knowledge when employees leave
Most teams see immediate efficiency gains once the system is in place.
How the Class Works
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On-site, hands-on training
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Customized for your industry/company
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Practical examples
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Clear frameworks employees can apply immediately
Participants leave knowing what videos to create, why they matter, and where to use them.
Who This Is For
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Operations leaders
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HR & Learning teams
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Marketing and customer experience teams
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Growing organizations struggling with communication scale
Pricing $750 - Class: Morning or Afternoon
Turn Video into a Productivity Tool
—Not Just a Marketing Asset
If your organization wants to reduce repetition, save time, and communicate more clearly at scale, let’s talk.